Creating EngagingUser Experiences

for Access Law Group — Web Design & Development, Email Marketing

Think Design Company partnered with Access Law Group to deliver enhanced digital experiences across web, mobile, campaigns and email channels.

Think Design Company was engaged by Access Law Group to deliver campaign ideation, CMS website design and eNewsletter marketing executions. A clear, intuitive user experience and clever use of visual imagery was key for the success of the project. It was also important that the new livery positioned the brand as the authority in Law in the Illawarra.

The new site incorporated a clean Web design and facilitates seamless integration with dynamic content, blogs and social media tools. Delivery of informative content was a central component of the project, with key messaging on the new site being easily accessible and engaging and targeted towards the primary demographics. Think Design Company worked with Access Law group to identify target conversion goals for each of these user groups and implemented strategic value-offerings & clearly defined call-to-actions accordingly.

The Result

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