ContemporaryBrand Development

for Big Vision + Print — Brand Development

Think Design Company were commissioned by Big Vision + Print to deliver a modern and contemporary logo and brand collateral to support the new strategic direction of the business.

Big Vision + Print approached Think Design Company to carry out a re-design of their existing (dated) logo and brand. The main objectives were to:

  • Modernise the logo
  • Create a bold (big) logo
  • Provide consistency across all brand touch points (Business Cards, Letterheads)
  • & “tell a story”

We kicked the project off by sketching out some rough designs on paper, trying to visually combine the 2 arms to the business; projectors (vision) and printing supplies (print). We quickly discovered that creating an icon to encapsulated the whole business was practically impossible, and unnecessary. So we decided to ditch the icon idea and focused on creating a logo that brought attention to the name of the business.

The result, a simple yet effective brand image that achieves all objectives and provides vision and clarity for the business as it heads into this new phase of trading.

The Result