Good design is perhaps one of the most misunderstood creative disciplines, and potentially one of the most undervalued for small and medium enterprises in the marketplace. The value of design is too often reduced to visual choices of colours and logos, overlooking the much larger considerations that skilled designers should have when developing projects for clients.
Graphic or visual design is the final layer over the top, because for the effective designer, form must always follow function. While it’s important not to overlook the considerable value for business that can be found in a coherent visual identity, it remains true that effective design i.e. design that contributes to the purpose of your website, is often invisible.