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A person who never made a mistake never tried anything new - Albert Einstein

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Conversion Optimisation
Good Design is Good Business

Good design is perhaps one of the most misunderstood creative disciplines, and potentially one of the most undervalued for small and medium enterprises in the marketplace. The value of design is too often reduced to visual choices of colours and logos, overlooking the much larger considerations that skilled designers should have when developing projects for clients.

Graphic or visual design is the final layer over the top, because for the effective designer, form must always follow function. While it’s important not to overlook the considerable value for business that can be found in a coherent visual identity, it remains true that effective design i.e. design that contributes to the purpose of your website, is often invisible.

Solving Business Problems with Objective Based Design (OBD)

Objective based design is rapidly gaining popularity as the new standard of thinking around digital design and can be broadly described as a “top down” method of design.

Essentially it’s a process of identifying your business’ objectives for a product – digital or otherwise – and working backwards from there, modifying the user’s experience through a series of strategic experiments. These experiments are designed to reduce what’s known as friction points.

How fast is your website speed?

Did you know that website speed can significantly influence how you rank in search engines, such as Google?

Not only this, but having a slow site delivers a poor user experience that can translate into lost leads, sales and customers.

Surveys by Akamai and indicate that nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. Fast and optimised pages have higher visitor engagement, retention and conversions.

Every second counts, so how do I find out how fast my site is and what I can do to improve?

3 ways to improve your Google ranking in Wollongong

Is your local Wollongong business not performing as well as it could be in Google? Local search results now account for half of all Google searches globally and if your business isn’t optimised to appear in local Wollongong results, you could be losing out on customers. Local search optimisation is most successful when implemented as part of a holistic digital marketing strategy that encompasses a considered website design with on-site search optimisation – but here are three quick and easy things you can do to start to improve your Google ranking in Wollongong search results.


Conversion Optimisation & Woolworths – Part 2

How to Optimise your Website for Optimum Performance

In Part 1 of this blog post I drew some basic parallels between a business website and a bricks and mortar business. I looked at how companies like Woolworths optimise their stores to increase basket sizes and conversions. Part 2 of this blog post gives some practical advice on how you too can improve conversions and enquiries on your business website.

Delivering ideas that fuse function with creative spark

Welcome to the Think Design Co. blog! We provide entrepreneurs and business owners the insights, advice, resources and inspiration they need to succeed in the digital environment.