Did you know that website speed can significantly influence how you rank in search engines, such as Google?
Not only this, but having a slow site delivers a poor user experience that can translate into lost leads, sales and customers.
Surveys by Akamai and Gomez.com indicate that nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. Fast and optimised pages have higher visitor engagement, retention and conversions.
Every second counts, so how do I find out how fast my site is and what I can do to improve?
Test your site with PageSpeed Insights
Google provides a suite of PageSpeed tools to help further optimise and improve the performance of your site.
You can use the Insights tool below to test how your site stacks up!
So what does my score mean?
Your Insights score should give you an indication of how optimised your website currently is. Ideally want your site to return a score of above 70 and have no Should Fix messages.
The Insights score isn’t based on the actual speed performance of your site, and is instead an indication of how optimised your site is and if any improvements can be made to increase website speed.
To get a complete picture of how speed is effecting your website and conversion rates, we recommend reviewing the website speed information available in reporting software such as Google Analytics.
How can I improve my website speed?
There are several optimisation techniques that can be implemented to improve site performance, such as file compression, content delivery networks and caching.
Get in touch with us today to see what we can do to make your website perform better!