Is your local Wollongong business not performing as well as it could be in Google? Local search results now account for half of all Google searches globally and if your business isn’t optimised to appear in local Wollongong results, you could be losing out on customers. Local search optimisation is most successful when implemented as part of a holistic digital marketing strategy that encompasses a considered website design with on-site search optimisation – but here are three quick and easy things you can do to start to improve your Google ranking in Wollongong search results.
1. Create or claim ownership of your Local Business page
The first step to driving organic local search traffic to your website is to ensure that you have created Local Business page on Google. Make sure that your listing been filled out entirely and that you have verified your business with Google. Adding photos to your listing is a great way to increase click throughs from search results as Google includes these photos in their search result pages. If your business is already listed on Google but you don’t have ownership over your listing, you should follow these steps to claim your listing.
2. Maintain accurate citations
Citations are references to your business across the web that Google uses to rank and determine the significance of your business. Citations are made up of your business Name, Address and Phone (NAP). Getting multiple citations and ensuring their consistency is key to achieving successful local business rankings. But where can I get citations from? Citations are most commonly built using business directory and listing websites. Retailers, restaurants, cafés and other similar businesses will benefit from listing their business on sites such as Yelp, Foursquare, Urbanspoon. Other service based businesses should list their business on Australian directory sites like TrueLocal, Hotfrog, Yellow Pages, Womo and StartLocal. Local directories in Wollongong that all businesses should be listed in are Visit Wollongong, Local Wollongong and the University of Wollongong Alumni Business Directory.
3. Get reviews!
A recent study by Search Engine Land found that review quality and volume has a very high correlation to the position of businesses in search results. Reviews are quick and easy ways for users to determine whether they click through to your site. In search results, reviews are aggregated from your Local Business page on Google. However, getting reviews on directory websites like Yelp or Foursquare will also influence how Google ranks your business in local search results. When your customers provide you with positive feedback on the services or products you provide, suggest that they leave a review for your business. A good strategy for seeking out reviews is to email your customers and provide a direct link to your Local Business page. Adding a button to leave a review on your website after an enquiry or sale will also help in driving the volume of reviews needed to rank highly in Google search results.
If you want to learn more about how your business can benefit from search engine optimisation as part of a holistic digital marketing strategy, get in touch with us today.