Google has announced the release of a new algorithm that will favour “mobile-friendly sites”. The algorithm, to be rolled out on April 21st, will dramatically affect the Google rankings for all websites.
So you may or may not have heard of Google’s latest algorithm “Pigeon” update, and like most “normal” people, promptly added it to your too hard or care factor zero basket. If this is you, it’s now time for me to distill fear in you to get you to read the rest of this article. Ignoring this Google update may be a HUGE mistake for your business visibility!