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A person who never made a mistake never tried anything new - Albert Einstein

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User Experience Design
Good Design is Good Business

Good design is perhaps one of the most misunderstood creative disciplines, and potentially one of the most undervalued for small and medium enterprises in the marketplace. The value of design is too often reduced to visual choices of colours and logos, overlooking the much larger considerations that skilled designers should have when developing projects for clients.

Graphic or visual design is the final layer over the top, because for the effective designer, form must always follow function. While it’s important not to overlook the considerable value for business that can be found in a coherent visual identity, it remains true that effective design i.e. design that contributes to the purpose of your website, is often invisible.

Solving Business Problems with Objective Based Design (OBD)

Objective based design is rapidly gaining popularity as the new standard of thinking around digital design and can be broadly described as a “top down” method of design.

Essentially it’s a process of identifying your business’ objectives for a product – digital or otherwise – and working backwards from there, modifying the user’s experience through a series of strategic experiments. These experiments are designed to reduce what’s known as friction points.

How fast is your website speed?

Did you know that website speed can significantly influence how you rank in search engines, such as Google?

Not only this, but having a slow site delivers a poor user experience that can translate into lost leads, sales and customers.

Surveys by Akamai and Gomez.com indicate that nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. Fast and optimised pages have higher visitor engagement, retention and conversions.

Every second counts, so how do I find out how fast my site is and what I can do to improve?

Conversion Optimisation & Woolworths – Part 1

Conversion Optimisation: Woolworths Store VS SME Website

We can learn a lot about conversion optimisation by studying the way large bricks and mortar players like Woolworths and Coles market their products & services in store. You’ll be surprised at the amount of parallels you can draw between a supermarket store and a business website.

Delivering ideas that fuse function with creative spark

Welcome to the Think Design Co. blog! We provide entrepreneurs and business owners the insights, advice, resources and inspiration they need to succeed in the digital environment.