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A person who never made a mistake never tried anything new - Albert Einstein

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Web Design
Solving Business Problems with Objective Based Design (OBD)

Objective based design is rapidly gaining popularity as the new standard of thinking around digital design and can be broadly described as a “top down” method of design.

Essentially it’s a process of identifying your business’ objectives for a product – digital or otherwise – and working backwards from there, modifying the user’s experience through a series of strategic experiments. These experiments are designed to reduce what’s known as friction points.

Google update effecting Wollongong business

Google has announced the release of a new algorithm that will favour “mobile-friendly sites”. The algorithm, to be rolled out on April 21st, will dramatically affect the Google rankings for all websites.

So you may or may not have heard of Google’s latest algorithm “Pigeon” update, and like most “normal” people, promptly added it to your too hard or care factor zero basket. If this is you, it’s now time for me to distill fear in you to get you to read the rest of this article. Ignoring this Google update may be a HUGE mistake for your business visibility!

Top 10 Free Resources  for Web Designers

To all those kind randoms

It’s no secret that most web designers rely heavily on graphical resources, and most of the time these resources have kindly been made available for free download by some random. This is my tribute to those randoms who have helped me survive in this competitive industry and who have helped me serve my clients this past 10 years.

Your Brand, Your business

The importance of a strong brand position

Forget about your website for now. An effective online presence, or a successful business for that matter starts with a strong brand & brand position. I can’t stress this enough; without a strong brand position, that is a brand position that has competitive advantage, you risk losing customers to that “dreaded” competition.

Delivering ideas that fuse function with creative spark

Welcome to the Think Design Co. blog! We provide entrepreneurs and business owners the insights, advice, resources and inspiration they need to succeed in the digital environment.